Take a photo and buy the item from Amazon. Just amazing!

Amazon shopping app fro BlackBerry

Amazon.com has long been optimized for mobile experience but today I came across this interesting app by Amazon.com for BlackBerry devices. You simply go to http://www.amazon.com and it offers you to download the app. The app is simple to install and use. It has normal options of searching products, reading descriptions, viewing reviews and checking out product photos and eventually buying it right there and then fromt he app.

The feature that impressed me a lot is called “Amazon Remembers”. The feature allows you to take a photo of an item that you want to purchase and Amazon suggests a product same or similar to it.

Here’s how it actually detected my BlackBerry charger 🙂

The app showed me the number of steps I need to perform to make the feature work. I grabbed my BlackBerry charger and took a photo right away to see how it works.

It took a few seconds to upload the file.
I thought it will fail if its automated and it will take more time if it is manual but it literally took 30 seconds to get the status updated in the app and an email in my inbox that the product has been identified. Here’s what it found:
OMG! Its dead accurate. There is definitely sitting there identifying items for us 🙂
Then I added a Nokia E51 and that got recognized correectly as well
And then I got a bit too odd on Amazon guys and added a few un-popular items and obviously they started returning totally unrelated results.
Conclusion
Amazon’s BlackBerry app is not only an easy way of shopping online but it provides you value against the plain old mobile site. Most apps out there actually replicate the functionality of their browser based app but this one has much more to offer.
Green Home Computing Approved
Last but not least, to match our theme of Green 2010, this app fits into the environment friendly computing model. Using mobile for shopping is much more eco friendly as compared to shopping using conventional desktop computers.

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