Warid telecom is catching up with it’s high speed internet data connectivity and licensing issues and finally the date on which Warid customers will be able to enjoy 4G-LTE high-speed data connectivity on their mobile phones has been revealed. Continue reading “Warid’s 4G-LTE launch date confirmed”
Recently Warid launched their pre-paid brand named “Glow”. I think its a great idea to attract more youth toward their products, but wait a minute. I’ve seen that ad somewhere else before. What was it?
Marketing department at Warid has done exactly what we have been blogging about for Zong. Zong’s print media ad and a television ad was so inspired by other pieces of art that they actually copied it as-it-is.
Now if you see Warid’s Glow ads, you’ll see colorful shadows of young people dancing and hopping on a black background. Now go to Google’s image search and type “iPod ad” and hit search. You’ll see bundles of results that look exactly like “Glow” ads.
Thanks to my friend who sent me above photo.
What do you think, its an inspiration or plagiarism?
I remember Osama’s earleir post on Green & White, that talked about Zong’s advertisement campaign that used a stock image that was already used for a book’s cover. Well, that could be shortage of time and resources and somebody at Zong marketing department went to istockphotos and bought an image for the campaign (I hope they bought it).
This time around though, Zong marketing has proved that not only they have run out of ideas, they have started stealing them as well. Zong’s recent advertisement running on almost all tv channels has a scene copied from Jim Carrey’s movie Bruce Almighty (2003).
See for yourself :
Could you expect such an open plagiarism from a telecommunication company that has already been accused of lacking quality in its ads and being sarcastic at other telcos directly or indirectly in their ads. Well, Zong really needs a strong and creative team like the one running Ufone‘s show these days.
