Advertising Sarcasm at its best or its worst?

Recently, we have seen companies using sarcasm in hidden or obvious words causing a never ending race of ads showing up on media, especially television. This race has taken the shape of a war when it comes to telecom sector. Every telco is hitting others with the gestures, sentences, music, colors or whatever method they find appropriate. The team at Ufone has been doing its part as well but this ad, which is yet to be aired has taken it to another level.

At times I feel it is a little inappropriate but once it’s a war, all is fair in it. Please do post your comments.