Blackberry partner fund is running a contest named Blackberry Developer Challenge. This challenge is looking for creative BlackBerry application developers who have written applications for BlackBerry and upload them to the newly launched BlackBerry app-world.
This will serve a dual purpose for RIM. A lot of developers will jump into BlackBerry application development and will provide their application for the contest. Either the app wins or not, the application will add to the app-world catalog and will be available for purchase to BlackBerry users. Moreover, the app-developers will not only get a chance to win the $100,000 prize money, they’ll also start selling their app and if they see good profits, they’ll eventually end up developing more applications for the platform. That creates a win-win situation for RIM, for BlackBerry users as well.