Amazon.com has long been optimized for mobile experience but today I came across this interesting app by Amazon.com for BlackBerry devices. You simply go to http://www.amazon.com and it offers you to download the app. The app is simple to install and use. It has normal options of searching products, reading descriptions, viewing reviews and checking out product photos and eventually buying it right there and then fromt he app.
The feature that impressed me a lot is called “Amazon Remembers”. The feature allows you to take a photo of an item that you want to purchase and Amazon suggests a product same or similar to it.
Here’s how it actually detected my BlackBerry charger 🙂
The app showed me the number of steps I need to perform to make the feature work. I grabbed my BlackBerry charger and took a photo right away to see how it works.